The Dude's Story Needs To Be Told September 11 2014

The story behind our logo: Our Mad Oils logo is based on a Sugar Skull that we showed to our graphic designer, but we wanted more.  Something more organic, something that would tell our story and who we are. He listened to us and took our business name, thoughts and design ideas and created two large trees being joined together by a walking bridge, while maintaining the image of a sugar skull.

What we love about this, is that it shows how complex this imagery really is. Everyone sees something different.

Karyn sees her movement from one career to another, where she can stand out on the bridge and look out at her future.

Joanna sees two things: she sees "the Dude", which is what we call him here at the workshop, because he looks like a short-legged crazy grunting funny man that runs around, curling his arms down and grunting. (she knows: weird imagery...) The other thing she sees: The untamed,unharnessed beauty of nature with our small bridge that we built so that we could bring a little bit of that magical nature to you without disturbing the beauty of it.

When Syd looks at our "Dude", she is reminded that you can always see the fun and whimsical side of life, her motto has always been that you should laugh every day of your life, and she sees it as representation that you can do anything, BE anything at whatever age you are. She sees rejuvenation in our Dude, as she begins the 3rd career of her life.

So, the Dude has history... and now you know.  So what do you see?  The great thing is that it is interpretive!  It can have whatever meaning for you, so make it your own.

Thank you, Adrian Clark, of Mad Fox! (now back in Australia).  Your talent got the job, your business name sealed the deal for the rest of the work!  You rock and we love you!